About Us
Neuve by Vaishali Gandhi focuses to mark its individuality as brand ‘NEUVE’ ethically in the ever changing and demanding fashion industry. A ‘Dernier Cri’ brand finding its seed bed in its name from the French source—imaging ‘Newness’ and the ‘French Composite 9’ in its feminine interpretation. Neuve - delineating a combination of ‘Nouvelle’ paraphernalia also derives its cosmic importance from the composition of NINE ‘9’ in French vocabulary. Ferrying the composition from French roots to Indian inception, we oath to render divergence in an unpretentious way.
Vision
Neuve envisions to grow as a brand along with the growth of the creative hands and minds behind the making of the brand. As a brand existence, it is extremely important to know how and who is making your clothes. We aim at employing and providing vocational training to the women employees/artisans to be self reliant and independent as an encouragement project of the brand.. Also, hazardous resources and processes employed and unethical practices implemented are the key areas, Neuve intends to pay deep attention at.
Mission
Our key motive is to create flourishing ecosystems and communities through our activities. Neuve focusses on a green mission where the motto of our brand is to protect the natural world and shoulder social responsibility. We aim at reducing wastage, reuse and restoring resources to contribute towards less landfill and aiming to grow and stand as a planet friendly brand in the next 5 years.
About the Designer
The designer’s relationship with textiles, craftsmanship, art and design started at an early age. Her love for textiles, designing, styling, the flair to understand the nature of fabric, colours, prints and aesthetics, resulting in visual harmony exhibited much early. The bent for creating something new came naturally to her. The art of reusing & recycling was a part of her creativity in her primitive years, promoting sustainability much earlier than sustainability was a word of awareness. Belonging to an industrial background, she carved her path towards her education in commerce in school & university, though passionately, her heart lied with the world of creativity, designs, styles and fashion.
Having Commerce & Marketing degree from Symbiosis Society’s of Art & Commerce, Pune, to her credit & pursuing her career in marketing for a few years, the designer decided to answer her passion and creative calling. She went ahead to attain a Certificate in Design in Boutique Apparel & Accessory from NIFT, Kolkata, after a sabbatical and a Fashion Stylist Certification from Fashion Stylist Institute, Sacramento, California came along as another feather on the hat.
Playing many roles in the journey of life, she decided to set out to rule her own world in the ever demanding Fashion industry. Carving her journey with projects like conceptualising, choreographing and styling fashion shows & photoshoots for brands/institutions & designing launch collections with concepts and themes for sustainable brands, soon was a realisation for her to embark on her own odyssey.
Neuve by Vaishali Gandhi is born out of the passion, ethos and the odyssey of the designer. A few poetic words, a fresh breath of air, warm, spirited & uninhibited and grateful to give back is how the designer envisions the brand. Finding happiness in smaller things, intricate and genuinenity is the voice of the brand and that of the designer. Engaging in creations which are poetic, fresh, inricate, warm and grateful to the society is a reflection of what both, the designer and the brand stands for. Belonging to her own ethos and nature, she dreams of having a brand speaking her language and mind for more & more people to understand beyond the limits of language and boundaries.
